We understand the need for each brand strategy to uniquely define what wellness means to their customers and their overall positioning. We create concepts from a ‘lived’ experience, a place of authenticity, spiritual intellect, and personal experience. Our desire is to support the ongoing dialogue that shapes what wellness or wellbeing mean to an individual brand with a deep belief that authentic wellness experiences have the power to drive purposeful change.
Meraki believes in leveraging expertise to achieve more. Taking a holistic view of each project we work with global professionals dedicated to driving sustainable change. Together we co-create new and innovative solutions for wellness strategies benefiting a more circular approach and maximizing efficiencies in our process. Our wellness programs are connected to the foundations of social and environmental wellbeing incorporating sustainable design solutions and community-led programs. The process is steeped in thorough market research and benchmarking, showcasing best practices from around the world that brings an enhanced value to the overall strategy. We ensure a strategy that has the endurance to be a global market leader while being financially viable long-term.
Our ambition is to motivate meaningful change and cultivate how we can genuinely make a positive impact through the people and channels that do good work. Our wellness programs are creations connected to the foundations of social and environmental wellbeing and incorporate community-led programs innovated by sustainable design solutions. We support the ongoing dialogue that shapes what wellness and wellbeing mean to a brand.
We believe in leveraging expertise to achieve more. Meraki works with global professionals ranging from developers, architects, owners and hospitality experts who are dedicated to sustainable wellbeing. Together we co-create innovative wellness strategies that strengthen capabilities while maximizing expertise and efficiency at the early stages of the project where it can truly shape the offer.
Our knowledge and experience are a result of decades working within large wellness hospitality structures, driven by our passion and embodiment of true well-being. Our market research and benchmarking process enable us to showcase international best practices and deliver strategies that will set you up for a global market leader position while staying financially viable long-term.
We represent the visionaries, the disrupters, and the innovators when it comes to wellness concepts. We listen to the needs of our clients while challenging the norms of today’s definition of wellness. Our concepts are created from a ‘lived’ experience, a place of authenticity, spiritual intellect, and personal practice, we understand the need for each brand to uniquely express how their customers experience wellness within their lives.
The real estate sector plays an undeniable role in the climate emergency in particular as it relates to the ecological, social, and governance aspects of real estate. At Meraki we believe everyone has a role to play in a more sustainable future and the earlier we engage on the value chain the easier it is to mitigate risk and explore solutions to challenges that arise. We support our clients to understand that by taking a sustainable approach they can contribute to a more resilient and inclusive society, and positively impact communities and the natural environment. We have recently taken part in the Cambridge University Sustainability Leadership program for Sustainable Real Estate for the Build Environment and use this knowledge to genuinely elevate and transform brands through design and programming.
Community collaboration is one of the key success factors in any development. The real estate sector and the built environment are co-dependent on the well-being of the society they serve and the natural environment in which they rest. Social impact and community are part of our DNA and our approach ensures that communities are engaged at early stages and involved in the creation of new spaces and facilities, particularly those designed to serve the wider community and affect their overall health and wellbeing. We believe ‘Community is Medicine’ and should be treated in a way that brings people together rather than driving people apart.
A nature-based approach will evaluate and include water management systems, green infrastructure, food production, the use of natural materials, and the use of SMART technology. Together they are collective approaches that contribute to a better-built environment and lead to future cost savings, increased brand reputation, a stronger attraction of talent, and heightened innovation and collaboration with industry experts. We help our clients bring awareness to these solutions and guide them towards making more sustainable choices and designing for longevity. We benchmarked against the Sustainable Development Goals creating foundational layers that integrate a committed approach to sustainability.
Lindsay Madden-Nadeau is a wellness consultant who spent the past 22 years working across the globe for some of the most prestigious hospitality leaders. Based in the South of France and working globally, Lindsay is a self-described industry disrupter, making it her mission to ensure each project has a strong differentiation and strategy at its heart. Her solid expertise and attention to detail comes from managing and opening over 75 spas and experiencing numerous yoga and meditation retreats and taking part in wellness related trainings. That combined with traveling to over 60 countries across the world, fuels her desire to grow within the wellness space, bringing full embodiment and authenticity to her projects.
Lindsay is the Vice-Chair of the Global Wellness Tourism Initiative by the Global Wellness Institute. She has been co-leading this research-led team that sets out to gain a deep understanding of the foundations that make a great Wellness Destination, the travelers' motivations, while promoting the value and opportunity in successfully integrating into an operational wellness strategy.
She has had the honor to be selected as a judge for ten consecutive years for the World Spa & Wellness Awards, as well as being a contributor to several industry publications and a public speaker at some of the biggest events around the world, including the Global Wellness Summit, World Spa & Wellness, Professional Beauty, and Fit Summit making her a sought-after contributor within the wellness world
Lindsay’s broad experience includes 7 years as the Global Director of Wellbeing of Accor, as well as luxury brands such as Raffles, Fairmont, and Orient Express. Lindsay was leading the global well-being strategy starting from brand creation and programming to project management, design, and pre-opening. Having recently taken part in the Cambridge University Sustainability Leadership program for Sustainable Real Estate for the Build Environment, Lindsay uses this knowledge to genuinely elevate and transform brands through design and programming.
“Wellness” is a very broad concept and despite the widespread use of the term, only a few select specialists truly possess the required knowledge to transform wellness into a way of life that is embedded in everything we do. Lindsay is clearly one of those few passionate individuals that truly understand the different components that constitute “wellness” and the requirements to turn the notion into a practical and effective practice and bring the concept to life.
EDDY TANNOUS
Vice President, Operations
I had the pleasure of collaborating with Lindsay on several luxury projects currently under development. Her passion, vision and creativity inspired unique and forward-thinking concepts and designs to elevate wellbeing experiences for our guests to an entirely new level.
AJAY MISTRY
Executive Director | Design and Technical Services | Accor Luxury Brands
I have been working with Lindsay for a few months now and I can only recommend her. It has been a great journey, full of learnings, sharing, and co-creating. Lindsay is truly dedicated, and her wellness expertise is immense. She knows how to challenge ideas with benevolence and bring innovation to a wellness concept. Her passion and knowledge for sustainability are also inspiring and she is infusing them into everything she proposes.
FREDERICA TRIBUIANI
A beacon of light in hospitality wellness. Lindsay is always on the forefront of knowledge and practice in the wellness industry, and I greatly admire her creativity, passion and commitment. She brings so much of her deep knowledge with every initiative, from the development of Raffles Spa to the distinctive way the wellness offerings have been tailored for each of our Raffle’s properties, and recently our new unique and impactful wellness program, Emotional Wellbeing by Raffles. One of the most professional and personable individual I have the pleasure of collaborating with.
JEANNETTE HO
VP Raffles Brand & Strategic Relationships for AccorHotels Luxury Division
Lindsay has an innate ability to refine her expertise, wisdom, and support in a way that makes her consultative process nurturing to both the business and the project team working within it. Lindsay really is at the leading edge of the wellness industry, I believe no other team nor individual has as much depth of experience, understanding, and care as Lindsay. The process of strategy, branding, programming, and positioning has cleared my mind (and workload!) and given Natural Instinct Healing the ability to push forward with so much more personal, professional, and commercial clarity and confidence. Without a doubt, Lindsay's work has been the greatest investment of time and resources for our business over the past decade, and I believe will have an enormous return over the decade ahead. Thank you, Lindsay!
PATRICK REARDON
Investor | Retreat Owner | Entrepreneur |
