Intentional brands are the future
There is an increasing global awareness and responsibility for new and existing brands to take a holistic approach to brand building and leading with intentional practices. Research shows that this creates a stronger emotional connection to the brand. More and more, consumers are holding companies accountable for playing a role in building better futures, supporting climate change, and employee prosperity. And equally, brands understand the vital importance this plays during the creation phase.
Recently, I caught up with Katherine Connolly, the CEO of Prismologie – a lifestyle and wellness brand built from inception with true intention; ‘A pioneering company who is intent on bringing a greater change in the world.’
Katherine is dedicated to driving awareness and building a purpose-driven strategy. Inspired by work done with Her Highness Sheikha Intisar Al Sabah, the founder of Intisar jewelry, Lulua Publishing, Prismologie, and the Intisar Foundation; a foundation that was established in 2018 to support women who have been traumatized by war violence. They help educate and empower women to make conscious wellbeing rituals to foster and facilitate their healing process. By empowering these women and uplifting their abilities they will be able to voice their power and take lead on their own lives, their families, their communities, and eventually the Arab world at large.
The drive behind the foundation is to create awareness and initiate support with an outreach of #onemillionarabwomen, a hashtag crafted for the foundation to help motivate that awareness.
Channeling the power of color and scents
Prismologie is a unique lifestyle and wellness brand currently dedicated to bath and body products with plans for expansion over the next few years to a larger, broader range. Backed by the abundance of research supporting the ideals of ‘scent in color’ and the close association that color plays in triggering an emotional connection to stimulate our overall wellbeing, the brand was formulated to unite the powerful connection between color therapy and scent memory.
It’s believed color can activate hormones and chemical reactions, and that color also carries a vibration frequency influencing our physical and mental health and our day-to-day moods, further facilitating a healing process within the body. In similar ways, scents connect to our limbic systems in the brain, which processes emotion, can stimulate memory, and can unconsciously affect our behaviors by transmitting signals of potent communication.
Creating a mindful product range
The Prismologie collection consists of six distinctive scents and colors inspired by Artisan Perfumer Ruth Mastenbroek, who fuses precious stones with highly sourced ethical plant botanicals worldwide. The range impactfully evokes feelings of boldness, positivity, optimism or calm, relaxation, and invigoration.
Among my favorite scents is Jade and Vetiver, known within the collection as the ‘fragrance of the soil’. It leaves the impression of stepping outside into the freshness of nature without even leaving your home. Designed with grounding and restorative qualities in mind, these powerful plant botanicals of clove and black pepper gently balance your emotions, store positive thoughts, and bring you back to your center. Each part of the collection was mindfully chosen for a distinctive experience.
Promoting wellbeing through color and scent
Katherine holds a vision to transform self-care from an occasional indulgence to a daily ritual, empowering people across the globe to take charge of their wellbeing through color and scent with a strong conviction of the research which backs it.
When you combine the existing data on the benefits of color and scent along with a link to support a greater cause in the world of wellbeing, you have a beautiful, intentional brand at hand and a customer profile that is growing day by day with increased awareness. Katherine feels building a wellness brand with intention is fundamental.
Values and beliefs that resonate across all touchpoints
Prismologie is proudly British, manufactured in the UK along with a network of other British businesses including farmers, collectors, traders, and government officials who contribute to managing a sustainable and ethical model. Prismologie leads with integrity to the planet in their approach to sustainability. They have a diverse workforce dedicated to the wellbeing of their colleagues, communities, and supply chains that they work with at the forefront of all business decisions.
Their packaging has been carefully considered, with every element being recyclable, using only FSC cardboard and reusable glass for the product. As part of the initiative, three new trees are planted for every one tree used. And to further support the use of sustainable packaging, they have earned the ‘land trust’ symbol, which is a mark of distinction, showing high standards for land conservation.
This is rewarded when balanced packaging accreditation is achieved and contributes to a measure and balance indicator and the carbon impact of the materials used from beginning to end. Prismologie is also paraben-free and supports animals with cruelty-free, no testing, and no bi/products.
There are so many touchpoints that make Prismologie a forward-thinking brand; the mere fact that they are motivated by a CSR initiative is one way to lead an impactful brand and contribute to a better future.