Emotional Wellbeing by Raffles

 
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Brand Strategy

‘A holistic approach to wellbeing, where guests are intuitively guided through thoughtfully curated experiences, spaces and rituals—bringing a sense of wellbeing.’ This program expanded to support a design concept called ‘design for harmony’ a nutrition program ‘nutrition for pleasure’ and a carefully curated ritual program with a series of collaborators.

Deliverables

 
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Design for Harmony

  • creation of practical framework to guide designers during conception phases of new hotels

  • curation of signature touch points throughout the guest journey including hotel lobby, gardens, spa, fitness and in the guest rooms.

  • definition for the Raffles Signature Meditation Studio

 
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Serenity Rituals

  • curated rituals ranging from spa to in room guest experiences

  • sleep serenity program globally launched

  • amenities to support sleep from nutrition program

  • collaborations with a globally recognized meditation partner

 
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Nutrition for Pleasure

  • creation of nutrition program backed by industry research and trends in collaboration with a leading nutrition specialist

  • full toolbox to support hotel operations, including webinars, photography shoot and recipes for social and digital execution

Launch

 

  • Whitepaper - Answering the Desire for Wellness in Luxury Travel

  • Operational Toolbox