The Art of Wellness, Melbourne Australia

 
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Brand Strategy

‘Melbourne’s boutique hub for wellbeing, offering purposeful wellness experiences through a collection of specialized therapies and practitioners. We collaborate with a network of wellness experts who specialize in integrated health & alternative therapies. Our spaces are intentionally designed to offer you a truly unique experience.’

Deliverables

 
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Brand Development

and Positioning

  • Stakeholder presentations to highlight global wellness trends

  • Brand Strategy & Positioning document

  • Potential naming

 
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Innovative

Design

  • Wellness programming throughout the dedicated wellness space and in guest rooms and residential areas

  • Area Program & Space Planning